CANADIAN “PURE AS ICE DIAMONDS”
CANADIAN born “Pure as Ice Diamonds” originate from the exotic and beautiful northwest Canada where they are unearthed at the highest environmental and sustainable development standards in the world today. Leading international experts regard Canadian diamonds as being the finest quality available because of their superior natural luminous transparency and minuscule crystal inclusions. They display a fire and brilliance like no other and are a welcoming alternative to the potential conflict diamonds of Africa.
CANADIAN “Pure as Ice Diamonds” abide by the established Canadian Code of Conduct of standards based on records and a chain of warranties required to validate a Canadian diamond. Abiding by the code demonstrates to consumers the GIA Certified “Pure as Ice Diamonds” commitment to ensuring authenticity of a Canadian diamond.
Leonards Jewellers is a proud member of the Canadian Code of Conduct.
What makes one diamond more beautiful than another is not the colour or clarity of a diamond, but the way it reflects and refracts light, known as Light Performance. Canadian Pure as Ice Diamonds are all hand selected for maximum scintillation with the assistance of the OGI C-Fire Light Performance Analyser. This technical system delivers the most up to date scientific solution to assist buyers in identifying diamonds with superior brightness and sparkle.
Canadian Pure as Ice Diamonds are renowned for their fluorescent free ultra-luminous transparency. Transparency is the physical property of a diamond that allows light to pass. A diamond with flawless transparency will appear luminous and clear. 98% of all diamonds contain a component of Nitrogen gas (N7) which can dramatically dull the reflection of light frequencies that are transmitted from within a diamond, sometimes giving it a slightly dull to hazy appearance. A diamond with this appearance is worth 30% less than a diamond with a luminous and clear transparency. The transparency of a diamond doesn’t affect its colour or clarity, only its sparkle.